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Fake online reviews: How easily can you buy a reputation? (CBC Marketplace)

5639 ratings | 740158 views
Faking It | Originally broadcast November 7, 2014 The better the reviews, the more we trust a business. And for companies that means a better bottom line. In a months-long investigation, we went undercover posing as a new business, and discover how companies can buy a positive reputation online. We reveal an entire industry devoted to helping businesses mislead you. Host Erica Johnson reveals how cheaters pull it off, and how you can spot a faker. More from CBC Marketplace, Canada's top consumer affairs show: Watch episodes online at http://cbc.ca/marketplace Like us on Facebook: http://facebook.com/cbcmarketplace Talk to us on Twitter: http://twitter.com/cbcmarketplace Follow our hosts @cbctom and @cbcerica
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Text Comments (1008)
kenken washington (7 hours ago)
Is that guy related to Jonh Hancock
Love is what is (1 day ago)
I don’t understand why this channel doesn’t have millions of subscribers. Atleast one million? If Tana Mongeu can have 3.3 million why can’t a legitimate investigative journalism channel get atleast one million? I get that they’re a TV show but they’re entertaining on YouTube.
TiBun (2 days ago)
I always filter reviews for negative and neutral reviews. never trust positive, especially if it's 100% positive feedback.
Apoorva Joshi (2 days ago)
At 14:50, don't you wonder how weird the reporter must've looked before the editing 😂😂😂
translatejake (3 days ago)
But no one cares about endorsements? Famous people who love things that are bad for us?...They pre-date the internet by about 100 years....I don't like it, but these people are no worse than celebrities in commercials.
I’m 15 and I make video games and when I launched my mini company the top reviews poured in three hours after launch
Amy Campbell (4 days ago)
I was paid a lot of money (full attorney's fees refund) to remove an honest negative review. I didn't actually profit from this, but I got my money back after a terrible experience. This lawyer literally didn't show up to court which had massive consequences for me that took a long time to fix. Said lawyer was hired for a non criminal issue. I'm not out felonizing in my free time ;-).
What’s the difference between this kinda thing and Lebron James saying that he drinks Sprite when he’s thirsty???
william griffiths (6 days ago)
Wait are they telling me people lie online? and everything you read isnt real..... this is a revelation!
Alex Keegan (7 days ago)
Don’t think she’s ever cooked in her life.
Tucker Busfield (9 days ago)
Fiverr isn't used for that!
Dag Koj (11 days ago)
I buy mostly on experience not on reviews. My 30 yrs of experience served me well because most of these produces are from the same companies that I have used before. Such as Hp products and dell products. Hp can have as many good reviews as they can but I never believe them because I have used their products and I already know. However, I will always trust Dell even if they have bad reviews because I have used their products and know how good it is.
Dag Koj (11 days ago)
I mostly checked for numbers of reviews. The more reviews they have the more I trust them. If a place have good reviews but not as many then I won’t trust it on the other hand if you have not many reviews but some bad ones then I won’t mind as much as the one with less reviews.
slynomics (12 days ago)
Always check the three star reviews! Always neutral and shares their pros and cons. They're not endorsed nor are they by their competitors
Justin Case (12 days ago)
Liar for hire.
Kimberly Colliins (13 days ago)
as they say proof is in the pudding, in this case toast sandwich
The Why Perspective (13 days ago)
How much does it cost for Trudeau to buy a reputation???
Its Deception with a Smile
Osku Halenius (14 days ago)
but wait.. only in the first photo the truck had orange wheels..
yameli diaz (14 days ago)
Yelp is trash
Pizzaislife (14 days ago)
I only check 4 stars and less xD
mike charbs (15 days ago)
U can’t trust anyone for anything now a days. What a joke our society is today. Everyone is out to steal everything from everyone. We need stronger laws and better enforcement for online stuff. Hell we need it for everything. I can’t believe this 💩
mike charbs (15 days ago)
I also only ask for reviews from.real people I or someone I know knows.
Curtis Robinson (16 days ago)
I wonder if Rotten Tomatoes is full of paid fakes
DROP_DEAD (17 days ago)
did she say they used a view bot?
How easily can you buy a reputation? Not easily at all. Cheating as a business creates the culture of accepting it, and creates an employee culture of it as well, which costs companies bottom line massively. And that isn't even considering the massive backlash and destruction caused if and when you get caught. Robert Cialdini has several case studies referenced in his book "Pre-Suasion" about how much it costs businesses in the long run to create such dishonest and deceptive cultures.
Symlex0100 1 (18 days ago)
If the review is too good, its faked
animeobssesent101 (18 days ago)
I always check reviews from lowest to highest. I work in hospitality so I know usually how to tell who is whiney and who was reviewing honestly. In the end I read most all reviews of not all reviews with a grain of salt. It's all you CAN do. Past that you take the chance no matter what.
Saitaina Malfoy (19 days ago)
This is why I read only BAD reviews. No one fakes bad reviews.
Ahmad Karim (19 days ago)
i have a friend who made a random insult generator. its amazing!
POU Potatotus (19 days ago)
The thing i learned here is If Cheezed off is actually made it will probably be a Booming Business
EMERALD (20 days ago)
r they playing the danny phantom beat
Jane-Ann Armstrong (23 days ago)
I takw reviews with a grain of salt .. i would rather try somwhere on my own and form my own option
J F (23 days ago)
Company needs shut down
Green Phantom (24 days ago)
The only positive reviews you should read are BBB reviews.
Psycho Dead Music (24 days ago)
Thanks Captain obvious
Zou Yi (27 days ago)
In China it is not a big deal, we ONLY assume the criticising reviews are right, except there are no negative reviews.
Camden (27 days ago)
This is the canadian Inside Edition any other americans here?
It'sJasonTime (29 days ago)
20:31 Rip everyone with a google home mini - including me
Cesar Vallejo (29 days ago)
when i worked at luby's the store manager would just have an employee get on their phone and write anywhere from 5 - 10 positive reviews on the luby's website
dok nox (30 days ago)
If you're doing all this, then you might actually be a foodtruck! Wtf am I watching?
TNinja0 (1 month ago)
Man, poor women who were featured in the episode. I'm pretty sure their faces were known to the watchers in Canada.
Sue Stone (1 month ago)
ALL OF THESE HUMANS ARE GOING TO HELL!
Mon Mi (1 month ago)
I work in Booking.com, not the happier employee but, I do have to admit, the reviews in our website are 100% real. If you book and then CXl (this mean you did not stayed) u will not be able to write a review. Nothing, just that. And please read reviews...I am bored of people complaining about 5.0 out of 10 points properties, lol.
noire (1 month ago)
#PSAT2018
Fortnite Default (1 month ago)
I’m a the only American, I thought they said amazon not emozar
WanTing Yang (1 month ago)
Living for the editing in the video
Jazmin_ duque (1 month ago)
2018 anyone
Anselminos (1 month ago)
its always a great thing to compare those reviews to actual marketing from a company, theyre quite similar
ABatSeesWell - (1 month ago)
The CBC really likes hidden cameras.
KNOW YOUR WORLD (1 month ago)
I worked for UK's Biggest travel firm (not Expedia). I remember one time we got a really bad review on Trust Pilot and my boss got it removed within two hours after calling Trustpilot.
Kinetic (1 month ago)
The world is not to be trusted anymore. It's over.
A A (1 month ago)
A story about deception by these news sources is a bit hypocritical.
moien haider (1 month ago)
4:04 see that x
moien haider (1 month ago)
I know thats an old fedex truck
Eyem1337 (1 month ago)
I doubt anyone will see this They key to reviews ALWAYS? Look only at the negative ones first then draw conclusions
Mister Tootsie (1 month ago)
Saaanpaaan
5pointrekt (1 month ago)
Careful the cheezed off site is now a site where you download something I think it is a scam
WEARETHEAACP (1 month ago)
Fact is; half the time only negative reviews are the ones that get posted, when a person has a positive experience, they say nothing. Negative reviews get posted when some whiner that was probable wrong or assumed something in the first place wants to feel like a victim. As far as i am concerned if a company has 100,000 sales - no good reviews and 3 bad reviews; that means they entitled have 99,997 good ones. So if they pay for 15 good reviews to outweigh the bad ones, so what.
Jeanette Sykes (1 month ago)
This world is based on deception for the love of money...
Geralda Amanda (1 month ago)
With OTAs usually you can only really review when u have stayed. But not META clicks
Forge God (1 month ago)
It's me Sans Undertale
Kyle Bogan (1 month ago)
My brother opened a business and he went and had everyone in his family and his friends set up accounts and then go in and write reviews for him.. even did one under his 5 year old daughters account.. they will always find a way
TheBigGuy3380 (1 month ago)
Ask a Democrat
Passey's Perspective (1 month ago)
I try to keep to very local businesses and ignore online anything
Colin O'Connor (1 month ago)
thanks I'm getting my sims 3 celebs married life series to get over a thousands views
ultimate pro gamer (1 month ago)
https://twitter.com/cheezedofftruck?lang=en -Just look at this link. I LOVE! the way they said more info coming soon Nothing for the past four years...
Master Metal (1 month ago)
I will help if you pay money xD
Fit freak (1 month ago)
people that talk real fast are trying to get out of something and are lying. and then theres the rare occasion of talking real fast due to excessive caffeine intake.
Rainy Chain (1 month ago)
@21:53 And that is why you give people gas money when you get a ride (@_@)
ZhoustFrags (1 month ago)
well i actually write stories in my reviews and people buy negative reviews too .
Michelle W (1 month ago)
I write reviews for free. Actually the do cost me to do them because I buy things with my own money and do the reviews if I really hate or really love the item. So, anything in between I don't bother. My desire is to help. I hate greed and lies. But, why should you trust me? Seeing the review via video really opens up a new era in my quest for truth.
casey ellison (1 month ago)
I don't always believe in review I go there
taygata (1 month ago)
After getting wisdom teeth pulled i shouldnt be watching this cause im hungry
KAYLEE YANG (1 month ago)
I accidentally inhaled a bug... This has nothing to with the video, but it happened so suddenly
Seudon Amous (1 month ago)
so these companies are paying for commercials??? or are all the people we see on commercials and paid for shows supposed to be real people???
floffz fox (1 month ago)
Can we just mention how the guy who edited the truck just pressed a button to edit like it's that easy
jcspider (2 months ago)
17:23 EMIZR is still in business, doing the same thing.
ღ J-me ღ (2 months ago)
I'm completely floored by the fact people could just straight up buy YouTube views. Guess it's a good thing I look at, read and base my decision on the bad reviews.
Sunnyneko * (2 months ago)
I don't like the black lines in the logo they should have stuck with a dark red-brown for it instead tbh...
kk doc (2 months ago)
Amazon reviews unreliable too. Negative reviews can be manufactured by competitors. I wonder if the verified purchasers, (which is all I check), are legitimate or not.
Coach Derrion (2 months ago)
They legit just showed everyone how to start a business.
Why Could We Music (2 months ago)
But... I am always in story telling mode.
Mike R.L. (2 months ago)
extremely easily if RottenTomatoes.com is anything to go by.
Arif Khan (2 months ago)
Buy Positive Google Reviews, Buying USA, UK, Canada, Australia, Netherlands, Spain, Google Plus places Business Positive 5 Star Reviews. !! Order Now !! #https://allreviewshop.com/product/buy-google-places-5-star-reviews/
Coring Supino (2 months ago)
just checked with youtube, and it was found out that this particular video only garnered half of the total views reflected here! Lol.
Ben Dover (2 months ago)
Anyone here Google Local Guides? I am!
Robert Buchwald (2 months ago)
Why are these people so gullible about "reviews" from social media? Can't they make decisions on their own? Trendy nonsense.
Jeong-hun Sin (2 months ago)
I also do not like those YouTubers (even famous ones) who give away free stuff in exchange for subscribing, liking, and commenting. That is basically buying those for money, which in turn brings more money to the YouTubers for the sacrifice of other YouTubers who do not give away free stuff (because they could get relatively less precedence in search results).
Cody Andrew (2 months ago)
Am I the one who doesn't use reviews.
axer351 (2 months ago)
Face it. It is much more likely that a pissed off person will take the time to write an online review then to stop and write good one for good service. I do not trust online reviews and I do not believe many people do trust them.
Leo Foenerro (2 months ago)
tell stewart to stop leaving his damn bike wheel in the office.
Leo Foenerro (2 months ago)
do ppl actually read 100% reviews?
Rekt.aka.flekt HD (2 months ago)
you forgot to to paint the tire caps on some of the photos xD
i automobile (2 months ago)
Wow thanks guys knew Danny hang the little Chinese was involved
Cavsome (2 months ago)
SOLD!!! I want it...You guys are the best.
dan86896 (2 months ago)
this is the reason we dont want stupit imigrant to our small contry they bring in the stupit brains
dan86896 (2 months ago)
how dumb are you so call amarican/canadien
cLuTcH BleacH (2 months ago)
3:52 Bro how the hell do I get your job? I'm an expert 8 clicks later see its a whole new truck lol
SuperMishkah (3 months ago)
i had the police at my door, over a review on google #focusfamilymediation
Siara Hughes (3 months ago)
CHEATING! I CALL CHEATING! I have Photoshopped things before, he can't just "click a button" and make stuff appear. He turned the layers he spent an hour or two off and then turned them back on for drama.

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